If any of these sound familiar, you’re in the right place.
Google Ads
Efficiency issues we fix
Performance has plateaued
Have results flat-lined despite ongoing or increase spend? Re-segment themes, reallocate to high-intent, and refresh tests to lift results.
Matching & queries changed
Does does query matching feel looser? Control in Google Ads isn’t what it was 5 years ago. Reduce noise, focus intent: structured negatives, brand segregation, and selective exact match to keep queries clean.
Market shifted under your feet
Have new search behaviours and seasonality swings killed old winners? Refresh keyword themes and ads to current demand - re-balance budgets by high intent, not last year’s plan.
Data trust isn’t there
Numbers don’t add up - do you suspect duplicated or missing conversions? Clean up GA4 > Google Ads data, fix enhanced conversions and signal hygiene so bidding optimises to your business goals.
SEO
Visibility issues we fix
Visibility shifted with AI Overviews
Has CTR and non-brand traffic slipped? Rework pages for information gain, add concise Q&A blocks, and structure schema to surface in AI overviews & SERP features.
Technical friction causing issues
Indexed doesn’t mean visible. Core Web Vitals, canonicals or crawl depth issues are stopping growth. Fix the technical foundations to surface key page.
The SERP & intent have shifted
What ranked last year no longer matches today’s search intent. Refresh content to match live intent, add schema, and claim SERP features.
No clear content strategy
You're creating new content, but it doesn't translate to revenue or topic authority. Build a focused hub-and-spoke plan with BOFU first, then supporting spokes.
The Growth Check, and what you’ll get
Clear, prioritised actions and a simple plan you can act on immediately.
1-page scorecard
Health & risk across Google Ads
and/or SEO (Green/Amber/Red)
5+ high-impact opportunities
Ordered by impact × effort
with expected outcome ranges.
30/60/90 day plan
Who does what, and when, to move
the needle for your business.
30 min walkthrough
To align on priorities and next steps.
GROWTH CHECK
Choose your path to faster growth
Two tracks, same clarity. Choose between Ads Efficiency or SEO Opportunity – or review both.
Growth Check - Ads Efficiency
Cut waste and scale what works with clean data and a phased plan.
Tracking & Goals Check
Measure what matters (and only once)
We sanity‑check GA4 and Google Ads, remove double‑counting and plug conversion gaps so bidding decisions use clean data.
Fix list included
GA4 + Google Ads
Efficiency Snapshot
Stop the waste, keep the wins
We flag wasted spend in search terms, negatives, geo/device/time and quick bid‑strategy/pacing tweaks.
Waste hotspots
Quick wins
Opportunity Map
Three to five moves that move the needle
Concrete changes with expected impact ranges. No jargon, just what to change and why it’s worth it.
Impact range
Next actions
30/60/90 day Growth Plan
A phased plan you can act on
A simple roadmap for compounding gains. eg:
30d: Tracking fixes & waste cuts / 60d: Structure/bidding updates & / 90d: Scale winners, refine campaigns and scale
Actionable
Prioritised
What you’ll walk away with
- 1‑page scorecard and a prioritised fixes list
- 3–5 high‑impact opportunities with impact ranges
- 30/60/90 plan you can execute
Growth Check - SEO Opportunity
Clear blockers, map gaps and create content that improves revenue.
Technical Health Scan
Make it easy for search engines and LLMs to love your site
We check coverage, indexation, canonicals and Core Web Vitals to surface the top issues holding your site back. You’ll get a short list of fixes that unlock crawling, speed and stability.
Fix list included
Speed & stability
Visibility & Gap Snapshot
Where growth can come from next
A concise view of 5–10 non-brand keyword/themes with the strongest upside, plus a quick competitor read on who’s winning which intent. Each opportunity includes the ‘why now’ so you can prioritise with confidence.
Opportunity map
Prioritised
Content & On-Page Quick Wins
Optimise the pages you already have
We flag improvements for your top pages (titles, H1s, internal links) and where lightweight schema (FAQ, Article, Local/Product etc) can help you claim more SERP and LLM coverage, fast.
Checklist
SERP gains
30/60/90 day Growth Plan
A simple roadmap for compounding gains
A practical, staged plan. eg:
30d: Ship the key fixes and 2–3 bottom-funnel pages / 60d: Add supporting content & strengthen internal links / 90d: Expand the cluster and go after SERP features with targeted schema.
Actionable
Sequenced
What you’ll walk away with
- 1‑page scorecard and a prioritised fixes list
- 3–5 high‑impact opportunities with impact ranges
- 30/60/90 plan you can execute
Why teams pick GMM
See why growth-minded teams work with us, and what makes us different (and effective).
Senior search specialists
You work directly with experienced Google Ads & SEO specialists, not account managers. No junior pass-offs, no billable ‘learning time’.
Measurement-first decisions
We fix tracking before tactics: clean GA4/Google Ads/Search Console mapping so every recommendation ties to trusted data.
Accountable & transparent
Open comms, shared plans and regular updates. You keep your accounts and data - we show our workings.
Agile & responsive
Markets change. We adapt quickly with small, testable changes and a steady experiment cadence.
How it works
Exactly what to expect from start to finish. Quick inputs from you, clear actions from us.
Tell us what hurts
60–90 seconds to pick Google Ads, SEO (or both) and share your goals and market. We tailor the Growth Check to what matters most.
We review
A senior specialist will check conversion tracking, waste/leaks (Google Ads) or blockers/gaps (SEO).
Walkthrough & plan
30 minute call to align priorities and walk through a simple 30/60/90 day plan - leaving you knowing exactly what to do next.
Results, not promises
Lead-gen (B2B services)
−27% CPA in 60 days while increasing qualified leads.
Ecommerce (PPC)
+38% ROAS after feed and structure fixes.
B2B SaaS (SEO + Ads)
+64% non-brand clicks in 90 days and 49% increase in conv. rate (and more SQLs)
"We have been working with Growth Minded Marketing for just over a year and have seen exponential improvements to our PPC campaigns, and SEO optimisation."
- Nick Martin, local business owner
"GMM are a valuable extension to my marketing team at Nursebuddy. They've totally transformed our Google Ads performance. They're always ahead of platform changes and market shifts."
- Jayne Scarman, head of marketing at a B2B SaaS company
Growth Check FAQs
Yes. It’s an account review with a 1-page scorecard, 5+ opportunities, and a 30/60/90 day plan. No obligation.
Completely up to you. Choose Ads Efficiency if CPA/volume/measurement are the pain. Choose SEO Opportunity if non-brand growth or technical blockers are the issue. We can review both if needed.
Website URL, goals and market are enough to start. Read-only Google Ads / GA4 / Search Console access later to help us be more specific.
You get the scorecard and plan. If you want help implementing, we’ll agree scope and owners. If not, you can run with it in-house.
Often within 1-2 weeks for tracking fixes and obvious waste cuts. Larger gains follow as the 30/60/90 day plan rolls out.
We’re most effective from ~£5k/month on Google Ads and for teams investing seriously in SEO. If you’re below that, we’ll prioritise a lean set of quick wins.
Always! You keep your Google Ads, GA4 and GSC accounts, and all assets and documentation. No lock-ins, ever.
Start the Growth Check form here and get the ball rolling!















