Baby Product websites: Search Market Insights Report

May 2022

In our annual report looking at Baby Product websites in the UK, we’ve analysed a selection of 25 websites to understand their place in search market relative to each other, focusing on Paid Search (PPC) and Organic (SEO) activity.

For each site in the report, we’ve highlighted year on year changes to better understand their growth (or decline) in their market.

We can see which websites have increased their market share, by how much, and who are the winners and losers in terms of growth and decline.

Websites in the 2022 report

  • bobbyrabbit.co.uk
  • smallsmart.co.uk
  • babipur.co.uk
  • mulberrybush.co.uk
  • babymori.com
  • jojomamanbebe.co.uk
  • kidly.co.uk
  • themodernnursery.com
  • acornandpip.com
  • allmamaschildren.com
  • thismodernlife.co.uk
  • liewood.com
  • mylittlemonkey.co.uk
  • andostores.com
  • sorenshouse.co.uk
  • littlewhispers.co.uk
  • thekidcollective.co.uk
  • scandiborn.co.uk
  • greenberrykids.com
  • yesbebe.co.uk
  • thebebehive.com
  • naturalbabyshower.co.uk
  • otisandthewolf.co.uk
  • nubie.co.uk
  • hippychick.com

TL:DR summary

Too busy to read the full report? Here’s a quick summary.

Paid Search summary

  • Google Ads market growth has increased by 67%
  • 64% of the overall relative Google Ads market share is taken up by 3 websites
  • From the 25 sites analysed, 16 are engaged in Google Ads activity, meaning 9 currently aren’t

Organic Search summary

  • Organic market growth has increased by 7%
  • 46% of the overall relative Organic market share is taken up by 3 websites
  • From the 25 sites in the report, only 10 have seen year on year growth relative to the market - meaning 15 have seen a decline.

Grab your copy of the Search Market Insights report!

Find out where you fit in the market relative to your competitors.