Most website migrations don't fail because the new site looks bad. They fail because URLs change, redirects get missed, internal links break, metadata disappears and search engines have to work out the site all over again. We stop that happening.
Trusted by ambitious brands
From startups to scale-ups and established brands.
How our SEO migration services protects organic performance
We help businesses redesign, replatform, consolidate or rebrand their websites without putting organic traffic, rankings and revenue at unnecessary risk.
Our goal is simple: protect what already works, fix what could break, and give the new site the strongest possible launch.
Protect the value you've already built
Before anything changes, we benchmark traffic, rankings, indexation, backlinks, priority URLs and crawl health. That gives everyone a clear view of what needs protecting before the new site goes live.
Stop technical changes turning into traffic drops
We map URLs, redirects, internal links, metadata, canonicals, schema and tracking so the new site keeps the right pages, signals and journeys intact.
Catch issues before they cost you
A migration doesn't end when the site goes live. We monitor rankings, crawl errors, indexation, traffic and conversions after launch, so issues are spotted and fixed quickly.
What our SEO migration service includes
Website migrations involve a lot of moving parts. Redesigns, CMS changes, rebrands and domain moves can all affect how search engines crawl, understand and rank your site.
We build the SEO migration plan around the pages, links, rankings and conversions that matter most to your business.
Pre-migration audit
We review crawl health, traffic, rankings, indexation, backlinks, priority URLs, page templates and existing technical issues before anything changes.
URL mapping and redirects
We map old URLs to the most relevant new destinations, plan 301 redirects, check redirect chains and reduce the risk of 404s after launch.
Staging and launch checks
We check metadata, canonicals, robots rules, schema, internal links, tracking, XML sitemaps and priority pages before and after the site goes live.
Performance benchmarking
We set clear pre-launch benchmarks for traffic, rankings, conversions and key landing pages, so post-launch performance can be judged properly.
Developer support
We work with your developers, designers and internal team so SEO requirements are clear, practical and checked before sign-off.
Post-launch monitoring
We monitor rankings, organic traffic, crawl errors, indexation, conversions and migration-related drops after launch, then prioritise fixes quickly.
Why website migrations need SEO support
A migration is not just a design or development project.
If search engines lose access to important pages, follow the wrong redirects, find conflicting signals or see major content changes without a plan, performance can drop quickly.
URL changes need a proper redirect plan
Changing URL structures without a clear redirect map can break rankings, backlinks and user journeys. We map the old site to the new one before launch, not after traffic has already dropped.
Redesigns can remove important SEO signals
A redesign can accidentally remove keyword-focused copy, headings, internal links, metadata or schema. We check the staging site so important SEO elements don't disappear during the build.
CMS changes affect more than the editor
CMS moves can affect rendering, templates, canonicals, robots rules, sitemaps and structured data. We test the technical setup before the new site is pushed live.
Post-launch monitoring matters
Some movement after launch is normal, but unexplained drops need fast diagnosis. We monitor the site after launch so crawl, indexation and ranking issues are found quickly.
Migration support, without the panic
Before launch
Clear SEO benchmarks, risk checks and migration requirements before the site goes live.
During launch
URL mapping, redirect checks, indexation checks, tracking checks and priority page testing.
After launch
Monitoring for crawl errors, ranking changes, traffic drops, indexation issues and conversion problems.
"A website migration can feel risky, but it doesn't need to be messy. We keep the process clear, practical and focused on protecting the organic performance your business already depends on."
- Ray Olaibi, SEO Lead and Managing Partner
SEO Migration FAQs
If you have more questions about our SEO migration services, our FAQs might have the answers you’re looking for.
What is an SEO migration?
An SEO migration is any major website change that could affect organic visibility. That includes changing domain, rebranding, redesigning the site, moving CMS, changing URL structures, consolidating websites or rebuilding page templates.
What can go wrong during a website migration?
The biggest risks are missed redirects, broken internal links, lost metadata, blocked pages, changed content, broken tracking, poor canonical setup and indexation issues. These problems can cause rankings, traffic and leads to drop after launch.
When should I bring in an SEO migration agency?
Ideally, bring us in before development is finished. The earlier we can review the current site, staging site, URL structure and redirect plan, the easier it is to prevent problems rather than fix them after launch.
Can you help if our migration has already gone wrong?
Yes. If a previous migration has already caused a drop, we can audit the site, review redirects, compare old and new URLs, check indexation, analyse ranking losses and create a recovery plan.
How long does an SEO migration take?
A small migration might need a few weeks of planning. Larger migrations can need several months, especially if there are thousands of URLs, multiple domains, complex templates or lots of stakeholder sign-off. The launch itself may be quick, but the planning matters most.
Can you work with our developers or existing agency?
Yes. We can work with your in-house team, developers, designers or existing agency. We focus on the SEO requirements, checks and sign-off process so everyone knows what needs to happen before launch.
Will our rankings drop after migration?
Some movement is normal after a major migration, but big drops are often preventable. A proper SEO migration process reduces the risk by protecting important URLs, content, links, metadata, tracking and indexation signals.
What’s included in your free Growth Check?
The Growth Check is a practical review of your current setup with clear next steps. For a migration, we can highlight the biggest SEO risks, what needs checking before launch and where your team should focus first.
Related technical SEO topics
Planning a website migration? Don't leave SEO until launch day.
We’ll review your migration plans, highlight the biggest organic risks and show you what needs fixing before the new site goes live.