With experience across hundreds of accounts across many verticals, we're well positioned to advise on your current strategy and account structure.
How we audit your Google Ads account
When we audit your Google Ads account, we look at core areas of your account and identify opportunities for improvement in each area*.
We’ll be able to show you exactly where the account can be performing better and highlight areas of improvement.
If needed, we can audit your account discreetly without your existing agency or partner finding out.
*Your account needs to have been running for a minimum of 3 months so we have enough data to analyse.
Benefits of a Google Ads audit
Any brand or business running Google Ads campaigns can benefit from a free audit.
One of or experienced consultants will review your account and give actionable insights and make recommendations so that you get the most of your ad spend.
With a Google Ads audit we’ll:
- Highlight areas of inefficiency in the account that's stopping you getting more sales or leads
- Discover where you're wasting adspend, and where you should better focus your budget
- Highlight growth opportunities you may have missed
How our Google Ads audits work
- Fill out the form and tell us a bit more about your business
- After we make sure that your account meets our audit criteria, we’ll get touch to schedule a quick discovery call discuss your goals and objectives
- You give us read-only access to your account. We won’t be able to make account changes, and can’t view billing/payment info. (if needed we can use a discrete gmail address)
- We will analyse and audit the Google Ads account through our audit framework
- Alongside a video explainer, we'll compile an actionable and in-depth report so you can better understand how your Google Ads account is being run, and where the growth opportunities for improving performance lie
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Google Ads Audit FAQs
A Google Ads audit is a thorough evaluation of your Google Ads account. The aim is to assess its performance and effectiveness. We’ll analyze several aspects of the account, including structure, keywords targeting, ad copy, bid strategies, and targeting settings. Our main objective is to identify strengths, weaknesses, and areas for immediate improvement.
A Google Ads audit has many benefits. With a fresh set of eyes, we’ll uncover inefficiencies, highlight long term wasted ad spend and improvement opportunities. We’ll thoroughly examine your account structure, keywords, ad copy, and bidding strategies – helping you stay competitive and profitable
The duration of our Google Ads audits vary based on the complexity and size of your account. Generally, we aim for 7 business day turnaround, although larger audit can take a couple of weeks. After the analysis in complete, we’ll send detailed report with findings and recommendations.
Yes, our audits are completely discrete. We understand the importance of confidentiality, especially if you’re currently working with an agency or freelancer. If needed, we can use a discrete Gmail account to access your Google Ads.