Craft Beer Subscriptions businesses: Search Market Insights Report
June 2022
In our annual report looking at Craft Beer Subscription businesses in the UK, we’ve analysed a selection of 25 websites to understand their place in search market relative to each other, focusing on Paid Search (PPC) and Organic (SEO) activity.
For each site in the report, we’ve highlighted year on year changes to better understand their growth (or decline) in their market.
We can see which websites have increased their market share, by how much, and who are the winners and losers in terms of growth and decline.
Websites in the 2022 report
- beer-necessities.co.uk
- beer52.com
- beerbods.co.uk
- beerhawk.co.uk
- beermonthclub.com
- beerwulf.com
- biercompany.co.uk
- beerhunter.co.uk
- brewgooder.com
- craftbeerclub.com
- craftmetropolis.co.uk
- electricbearbrewing.com
- beermerchants.com
- flavourly.com
- honestbrew.co.uk
- indiebeer.co.uk
- thebeerclub.ie
- thisisbeer.co.uk
- brewcavern.co.uk
- brewdog.com
- beersniffers.co.uk
- belgibeer.com
- brasscastle.co.uk
- bestofbritishbeer.co.uk
- thecraftbar.co.uk
TL:DR summary
Too busy to read the full report? Here’s a quick summary.
Paid Search summary
- Google Ads market growth has increased by 42%
- 80% of the overall relative Google Ads market share is taken up by 3 websites
- From the 25 sites analysed, 9 are engaged in Google Ads activity, meaning 16 currently aren’t
Organic Search summary
- Organic market growth has increased by 8%
- The average site keyword visibility sits at 3,766
- 47% of the overall relative Organic market share is taken up by 3 websites
- From the 25 sites in the report, only 12 have seen year on year growth relative to the market - meaning 17 have seen a decline
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