Lighting websites: Search Market Insights Report

June 2022

In our annual report looking at Lighting websites in the UK, we’ve analysed a selection of 25 websites to understand their place in search market relative to each other, focusing on Paid Search (PPC) and Organic (SEO) activity.

For each site in the report, we’ve highlighted year on year changes to better understand their growth (or decline) in their market.

We can see which websites have increased their market share, by how much, and who are the winners and losers in terms of growth and decline.

lighting websites search market insights
lighting websites search market insights

Websites in the 2022 report

  • universal-lighting.co.uk
  • bespokelights.co.uk
  • londonlighting.co.uk
  • thelightingsuperstore.co.uk
  • mullanlighting.com
  • thewalllightingcompany.co.uk
  • elsteadlighting.com
  • lampandlight.co.uk
  • johncullenlighting.com
  • pooky.com
  • oceanlighting.co.uk
  • houseof.com
  • lights.co.uk
  • endon.co.uk
  • lighting-direct.co.uk
  • lightingcompany.co.uk
  • illumination.co.uk
  • shadesoflight.com
  • nationallighting.co.uk
  • iconiclights.co.uk
  • jim-lawrence.co.uk
  • broughtons.com
  • dusklights.co.uk
  • castlegatelights.co.uk
  • pagazzi.com

TL:DR summary

Too busy to read the full report? Here’s a quick summary.

Paid Search summary

  • Google Ads market growth has increased by 17%
  • For those running Google Ads, the average target keyword visibility sits at 13
  • 56% of the overall relative Google Ads market share is taken up by 3 websites
  • From the 25 sites analysed, 14 are engaged in Google Ads activity, meaning 11 currently aren’t
  • Year on year relative to market growth, 11 sites have seen an increase in Google Ads activity, with 4 seeing a decline

Organic Search summary

  • Organic market growth has increased by 24%
  • The average site keyword visibility sits at 13,159
  • 29% of the overall relative Organic market share is taken up by 3 websites
  • From the 25 sites in the report, only 8 have seen year on year growth relative to the market  - meaning 23 have seen a decline

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