Bikes & Accessories retailers: Search Market Insights Report

Sept 2023

In our annual report looking at Bikes & Accessories Retailers in the UK, we’ve analysed a selection of 25 websites to understand their place in search market relative to each other, focusing on Paid Search (PPC) and Organic (SEO) activity.

For each site in the report, we’ve highlighted year on year changes to better understand their growth (or decline) in their market.

We can see which websites have increased their market share, by how much, and who are the winners and losers in terms of growth and decline.

bikes and accessories search market insights
bikes and accessories search market insights

Websites in the 2023 report

  • winstanleysbikes.co.uk
  • wiggle.co.uk
  • wheelbase.co.uk
  • westbrookcycles.co.uk
  • tritoncycles.co.uk
  • tredz.co.uk
  • rutlandcycling.com
  • singletrackbikes.co.uk
  • sigmasports.com
  • projektride.co.uk
  • buycycle.com
  • slam69.co.uk
  • merlincycles.com
  • freewheel.co.uk
  • evanscycles.com
  • cyclesuk.com
  • buyabike.co.uk
  • thewoodscyclery.co.uk
  • bikester.co.uk
  • biketart.com
  • upgradebikes.co.uk
  • thebikefactory.co.uk
  • bikemonger.co.uk
  • bikeparts.co.uk
  • fawkes-cycles.co.uk

TL:DR summary

Too busy to read the full report? Here’s a quick summary.

Paid Search summary

  • Google Ads market growth has decreased by 9%
  • For those running Google Ads, the average target keyword visibility sits at 34
  • 85% of the overall relative Google Ads market share is taken up by 3 websites
  • From the 25 sites analysed, 13 are engaged in Google Ads activity, meaning 12 currently aren’t
  • Year on year relative to market growth, 5 sites have seen an increase in Google Ads activity, with 10 seeing a decline

Organic Search summary

  • Organic market growth has decreased by 18%
  • The average site keyword visibility sits at 14,015
  • 37% of the overall relative Organic market share is taken up by 3 websites
  • From the 25 sites in the report, only 5 have seen year on year growth relative to the market – meaning 19 have seen a decline.
bikes and accessories search market insights

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