Outdoor & Camping Retailers: Search Market Insights Report

Sept  2023

In our annual report looking at Outdoor & Camping Retailers in the UK, we’ve analysed a selection of 25 websites to understand their place in search market relative to each other, focusing on Paid Search (PPC) and Organic (SEO) activity.

For each site in the report, we’ve highlighted year on year changes to better understand their growth (or decline) in their market.

We can see which websites have increased their market share, by how much, and who are the winners and losers in terms of growth and decline.

outdoor camping search market insights
outdoor camping search market insights

Websites in the 2023 report

  • gooutdoors.co.uk
  • campingworld.co.uk
  • blacks.co.uk
  • millets.co.uk
  • worldofcamping.co.uk
  • outdoorworlddirect.co.uk
  • decathlon.co.uk
  • cotswoldoutdoor.com
  • alpinetrek.co.uk
  • uk.snowpeak.com
  • absolute-snow.co.uk
  • mountainwarehouse.com
  • ultimateoutdoors.com
  • snowandrock.com
  • winfieldsoutdoors.co.uk
  • trespass.com
  • ellis-brigham.com
  • outdoorgb.com
  • craghoppers.com
  • gaynors.co.uk
  • outdoorkit.co.uk
  • alpkit.com
  • mountain-equipment.co.uk
  • military1st.co.uk
  • nevisport.com

TL:DR summary

Too busy to read the full report? Here’s a quick summary.

Paid Search summary

  • Google Ads market growth has increased by 57%
  • For those running Google Ads, the average target keyword visibility sits at 155
  • 71% of the overall relative Google Ads market share is taken up by 3 websites
  • From the 25 sites analysed, 22 are engaged in Google Ads activity, meaning 3 currently aren’t
  • Year on year relative to market growth, 12 sites have seen an increase in Google Ads activity, with 11 seeing a decline

Organic Search summary

  • Organic market growth has increased by 18%
  • The average site keyword visibility sits at 64,120
  • 46% of the overall relative Organic market share is taken up by 3 websites
  • From the 25 sites in the report, only 21 have seen year on year growth relative to the market – meaning 4 have seen a decline.
outdoor camping search market insights

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